Arizona Premium Mattress has a confusing website, but all three I could find of their 9" Twin XL mattresses comparable to Sleep EZ’s were around $900-1000. [$890 all talalay (blended?)](https://www.mattresses.net/twin-adjustable-ultra-plush-latex-sleep-system.html), [$1,110 with bamboo cover](https://www.mattresses.net/twin-all-natural-talalay-w-free-bamboo-cover-upgrade.html), [$960 naturalux](https://www.mattresses.net/twin-xl-naturalux-mattress-only.html).
Meanwhile, Sleep EZ is $1,349 for a comparable product. (Tangentially, SavvyRest charges around $2200 for an identical product.)
My only guess is that Arizona is always using blended latex, and Sleep EZ is using totally natural. Is this correct? If so, it’s misleading because the Arizona ads say “All Natural” in the website menu.